What the product is: virtual office space.
What's an office for? It's for organizing documents.
Creating documents. Storing documents. Sorting documents. Reviewing documents. Discussing documents. Displaying documents. Promoting documents. Selling documents. Distributing documents.
The customer: Can we make this assumption: that there are plenty of people who could use more office space, and would be interested in having it? Now, if the product offered just a little more office space than people typically have, other considerations might shift their attention to other products. But if the product can offer them huge amounts of new office space, that might be quite compelling. Also, if the office space the product offered was not particularly attractive, people would probably be inclined to avoid it. But if the product offers rather attractive office space, with a lot of useful amenities, it could be of interest to a large number of people. In fact, since the web seems to have the capacity, the available resources, to create very, very large amounts of office space (in virtual reality), with certain very attractive features - such as being able to get to the office at the speed of light, from almost anywhere - there's the possibility of providing very large amounts of new office space to very large numbers of interested customers.
The target market is the general public. That includes people in professions ... and it includes casual users of documents, or people using them for personal purposes. Can we assume that people in both these groups would be interested in fine, very spacious, very affordable office space?
The video is a mockup of on line virtual office space. You can't live in a cardboard model of a house, but you study the model in preparation for building - or buying - that house. The mockup lacks numbers of important features that the product must include, and is quite abstract, but does illustrate, I think, the potential for creating space (space for organizing documents) - in great abundance.
#LaunchSpot
http://RapidPitch.LaunchSpot.com
atempenote/jsx2_007.html
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