What the product is: virtual office space.
What's an office for? It's for organizing documents.
Creating documents. Storing documents. Sorting documents. Reviewing documents. Discussing documents. Displaying documents. Promoting documents. Selling documents. Distributing documents.
The customer: Can we make this assumption: that there are plenty of people who could use more office space, and would be interested in having it? Now, if the product offered just a little more office space than people typically have, other considerations might shift their attention to other products. But if the product can offer them huge amounts of new office space, that might be quite compelling. Also, if the office space the product offered was not particularly attractive, people would probably be inclined to avoid it. But if the product offers rather attractive office space, with a lot of useful amenities, it could be of interest to a large number of people. In fact, since the web seems to have the capacity, the available resources, to create very, very large amounts of office space (in virtual reality), with certain very attractive features - such as being able to get to the office at the speed of light, from almost anywhere - there's the possibility of providing very large amounts of new office space to very large numbers of interested customers.
The target market is the general public. That includes people in professions ... and it includes casual users of documents, or people using them for personal purposes. Can we assume that people in both these groups would be interested in fine, very spacious, very affordable office space?
The video is a mockup of on line virtual office space. You can't live in a cardboard model of a house, but you study the model in preparation for building - or buying - that house. The mockup lacks numbers of important features that the product must include, and is quite abstract, but does illustrate, I think, the potential for creating space (space for organizing documents) - in great abundance.
#LaunchSpot
http://RapidPitch.LaunchSpot.com
atempenote/jsx2_007.html
Had some trouble understanding exactly what this is, and how it will work... The video was silent on my computer. Perhaps a voice over for the video, to help us understand what we're looking at? Maybe some bullet points for that list in the beginning... "Creating documents. Storing documents. Sorting documents..." If each point described HOW this product would help do that, I think that would help.
ReplyDeleteLynn, I'm not going to exactly follow your advice, but let me try a different approach to a general statement of purpose - of the reasons for organizing things as proposed.
ReplyDeleteImagine something like a large, large wall, in a large gallery. You enter the gallery through a doorway far away from this wall, and you can see the whole wall, and you can also see, from the texture of what you are seeing, that the wall is covered with hundreds and hundreds of notations.
Some of these notations are rather large, so you can actually read them, but a great many are quite small, so that you can't even really see what they are. But, as you move towards the wall, you can see that some look like poems, and some look like essays, and some look like letters, and some are just words, and others are pictures.
Now you move close to the wall, and study some of the individual notations. It's a blur of text and imagery, but certain items attract your attention, and you make a mental note of a few of them.
Now you leave the gallery.
Some time later, you return. Your mission is to find some of those notations that earlier interested you. As you enter the gallery, you can see the whole wall, with all of its hundreds of notations. But you remember that the notations you looked at before were on the right side, a little, near a big word that said "love", with a heart drawn around it. they were a little below that notation, and a little to the right of it.
It's that easy to find what you want in this environment.
That's one feature of the concept. There are others, so I'll discuss them in future posts. Also, this is about what the system does, and only indirectly about what it is for, so I'll need to address that later, too.